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2017 Marketing Budget Trends: Stats You Need to Know
Now that we’re well into 2017, do you know which marketing channels to invest in for the highest ROI? Two recent important and valuable studies on marketing budget trends offer a window into marketers’...
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20 Content Strategy Tips to Skyrocket Your Digital Reputation
Do you have a plan to grow your business? Not something that’s been floating around in your head but a tangible, written content strategy to engage more customers? Remarkably, most companies don’t have...
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Still Having Trouble Proving Social Media ROI? You’re Not Alone
If the idea of proving social media ROI seems frightening, you’re not alone. A recent marketing study found that attributing social and content to revenue continues to be a major challenge for most...
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10 Content Strategy Tips for a Powerful Company Blog
Nearly every purchase today begins online. In those situations, customers need support to make decisions. A well-designed company blog is key but those fresh, helpful insights don’t just happen. It...
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The 4 Anchors of Content Marketing That Build Trust
People don’t distinguish a company by content or status; they look for consistency and authenticity. Content marketing bridges a client from dilemma to decision by anchoring credibility and trust. In...
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Does Your Content Strategy Look Like an Empty Fridge?
One of the common pain points marketers suffer from is that, while it’s clear a solid content strategy is integral to their success, consistent production of quality content continues to be elusive....
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7-Step Formula to Engage Employees in Content Creation
One of the biggest marketing challenges for companies today is coming up with enough relevant content that clients need and want to engage with. Taking a company-wide, collaborative approach to these...
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12 Questions to Answer for Social Media Success
Put 20 people in a room and ask them, “What is social media success?” With the overabundance of social media “information” supplied today, chances are you’ll get 20 different answers. Some people will...
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Social Media Rules Have Changed. Have You?
In its ten years of growth, social media has developed and matured. Over the years, and especially in the last 12 months, the social media rules have changed. But have you changed along with them? I’ve...
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The 7 Content Marketing Touchpoints to Improve Buyer Experience
One of the most powerful attributes of the social web is that sellers can engage buyers during every phase of the purchase process. That may seem easier said than done, but with the opportunities...
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The Pros and Cons of Building a Facebook Page
The time has come to get real about Facebook. Gone are the days when it was “free” (except for all the time you put into it). Today, the investment required to build a thriving Facebook page full of...
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10 Reasons Every Company Needs a Written Content Strategy
If you’re a business owner or marketer, chances are you’ve heard a lot about content marketing. Well, be prepared because it’s going to be even more important in 2018. The term “content marketing”...
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10 Ways a Business Can Waste Time on Facebook
I’d imagine that you’ve probably thought long and hard about getting onto social media. There are obstacles, for sure. There are dangers, too, especially when it comes to expending resources on...
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Top 10 Facebook Marketing KPIs (Key Performance Indicators)
Facebook marketing done right communicates your brand’s core message and personality, attracts and engages users, and converts fans into customers. But too often, a business will jump onto Facebook...
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20 Tips to Help You Avoid Shady Social Media Providers
I just couldn’t let another day go by without sharing my best tips to help you avoid shady social media providers. It’s frustrating to witness unsuspecting businesses (and individuals) falling for...
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10 Reasons Why Your Facebook Page Is Failing
Not all Facebook pages are created equal. It’s hard to ignore the opportunities available with Facebook to attract, engage and convert would-be customers but building a high-converting Facebook page...
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Study: Social Marketers Missing the Mark on Consumer Content Preferences
There is a significant chasm between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social. One of the main elements of social...
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Latest Research Shows Social Marketing Depts are Under-Resourced
According to the latest research, 65% of social marketing departments indicate needing a dedicated resource for content development. More than half of social marketers don’t even have access to all the...
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21 Reasons to Start a Business Blog Today
81% of U.S. online consumers say blogs are trusted sources of information and advice. While there are very few marketing tactics that win such high trust, many businesses are still on the fence about...
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The Secret Formula to Use Facebook to Get More Customers
It’s a lot easier to sell to people who know you. Over the years, Facebook has been a conduit for businesses and their customers to connect. However, as important as it is in the digital marketing...
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Why Website Design Must Include Content Strategy
Everything about your website including the structure, layout, content – even the way it looks and the way it works – is determined by the website design. What is website design? Website design is an...
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How to Start a Business Blog
A business blog is essential in today’s online marketing climate. Customers are looking for reliable information to support their purchase decisions and you need to be there answering questions (just...
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What is the Yin-Yang of Social Media Marketing?
Social media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives and careful measurement, all of which ultimately produce leads for your...
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Helpful Ideas to Shift Your Social Media Strategy During COVID-19
These are unprecedented times. The COVID-19 virus has turned our world upside down and things are changing rapidly. It’s hard to know what to do but one thing I know for sure is that everyone is...
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8 Ways a Social Media Manager Will Save Time, Get Better Results
We’ve all grown accustomed to getting what we want, when we want it and it’s no different for fans and followers of brands/businesses. No doubt about it: a social media manager has 24/7...
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9 Incentives to Use Content Marketing to Grow Business
If your goal is to grow your business, you’ve most likely heard that content marketing is effective but you may not know why. Even the most experienced marketers find it difficult to quantify the...
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The 8 Essential Positions in a Winning Modern Marketing Team
Talent wins games but teamwork wins championships.” -Michael Jordan Modern marketing engages today’s hyper-connected, omni-channel consumers. Building a winning modern marketing team with the 8...
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6 Ways to Immediately Improve Your Social Media Strategy
Social media has matured into a major player for effective marketing and lead generation. Its tremendous growth has amplified the struggles of well-intentioned people aimlessly trying to figure it out...
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The Do’s and Don’ts of Employee Participation in Social Media
Most business leaders agree they need to a) produce better social media results and b) connect with buyers on a more personalized level. Following through on these two challenges and actually producing...
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5 Real Social Media Fears and How to Overcome Them
Halloween is the one day each year when we all try to scare each other for laughs. However, there’s something sinister creeping around much more often in the people’s heads that doesn’t elicit much...
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How to Reduce Customer Friction Points for More Leads and Sales
In automotive retail, we’ve never had a more complicated time making transactions easy and frictionless. So-called “omnichannel retail” empowers retailers to reach consumers at every touchpoint of the...
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5 Ways Not Creating Your Own Content Can Hurt You
There is a street fight for human attention right now. Getting and keeping that attention is difficult without establishing a connection with your audience. The best way to establish that connection...
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Rule of 7: How Social Media Crushes Old School Marketing
If you’ve been in the marketing world for awhile, you’ve probably heard of the Rule of 7. It’s been proven over and over that the more positive contact you have with customers and prospects, the easier...
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Social Media: In-House or Outsourced? The Positives and Negatives
Social media once gave retailers access to do-it-yourself marketing, and it worked for a while, but today social media is more complex than ever and this leaves business leaders wondering whether...
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How to Stand Out in Web 3.0 [hint: It’s all about community]
It’s time to get visible. Allow me to introduce you to a concept called Web 3.0, which represents the next iteration or phase of the evolution of the Internet and it could potentially be as disruptive...
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10 Qualities of an Extraordinary Social Media Manager
With the increase of consumer preference to use online channels for communication, it’s crucial to devote attention to who might be best equipped to handle these valuable relationships. Social media is...
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5 Automotive Social Selling Content Ideas to Engage More Customers
Whether you’re new to car sales, been at it a long time or are somewhere in between, everyone is always looking for new and better ways to sell more cars. If you’re looking for a unique way to stand...
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How to Know If Your Social Media Content is Relevant
Social media is a crowded space. It’s matured and more complex than ever. The effort required now to get found, followed and favorited is enormous. It all hinges on your social media content and how...
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10 Attention-Getting Automotive Social Media Content Ideas
Social media has become a large part of auto retailers’ marketing strategy, but the one thing that seems to be an obstacle to success is finding the right mix of automotive social media content ideas....
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9 Tactics to Help You Stand Out on Social Media
There is a war for attention today on social media. Gone are the days when your connections were able to see your posts regularly. A lot of factors are causing this, but as social media has grown, many...
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Social Media Content: Humor is Not for Amateurs
I’ve spent years encouraging automotive social media leaders and dealership personnel to be cautious about social media content. As we witnessed recently, the perfect storm blew in and made those...
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7 Powerful Reasons Why Everything Begins with Content Strategy
The days of ‘just posting’ on social media are over. The days of updating content on your website every 6 months are over, too. Every company’s marketing plan (you have one, right?) must include...
View ArticleNavigating the New Era of Content: The Dynamic Duo of SEO and AI
I’ve been thinking about content a lot lately. As someone who’s been writing a blog since 2010, while also running a business, it’s an investment for those that create content, whether it’s for your...
View ArticleEmail Season Alert: Navigate Wisely, Avoid the Missteps!
It’s the end of the week after the “black-friday-small-business-saturday-cyber-monday-giving-tuesday holiday” and like me, I bet you’ve had more than enough emails arrive in your inbox. With all these...
View ArticleUncovering the Hidden Gems in Google’s Search Update
Just like nurturing a garden to bloom, Google has cultivated its search algorithm to bring forth the hidden gems of the web. With the latest update, Google aims to spotlight content rich in personal...
View ArticleEngaging Content Still Wins, Outshines Price Wars
Creating engaging content is still the best way to attract attention. During the holidays, it’s even more crucial. If you only talk about your special deal, without including a “human side” or a little...
View ArticleRule of 7: How Social Media Crushes Old School Marketing
If you’ve been in the marketing world for awhile, you’ve probably heard of the Rule of 7. It’s been proven over and over that the more positive contact you have with customers and prospects, the easier...
View Article3 Ways to Improve Your Content Creation By Doing Less
Content creation, whether it’s blog posts, videos, ads or podcasts, is a noble endeavor. If you’re a content creator, take a moment and appreciate yourself for putting your expertise out in the world....
View ArticleAttracting Female Car Buyers: A Marketing Guide for Car Dealerships
Women buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions. Yet most women dread the car buying experience, with good reason. Study after study shows that women...
View ArticleHow To Do Social Selling Without Getting Burned Out
The pressure to continuously create content, engage, and grow your social media can be overwhelming. It’s been my experience that over the last several years, much less is in your control, while at the...
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